フリートーク

サブURL(このURLからもアクセスできます):http://jiyugaoka.areablog.jp/bbs/freetalk
この掲示板のトップページへ
フリートーク
フリートーク
今日の出来事や、街で撮ってきた写真、日記やお気に入りサイト紹介などなんでもOK!

何でも語っちゃいましょう♪

前の年へ 2017年 次の年へ 前の月へ 5月 次の月へ
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
今日 合計
ビュー 1 9963
コメント 0 3

チャット
掲示板を見ている人と会話ができます。
ニックネーム
チャットシステム(β版)利用規約

外苑東クリニック
東京 人間ドック
【ユーザーの皆様へ】
掲示板やブログは、「誰でも好きな時に簡単に書き込みし、情報を発信できる」というのが利点ですが、 反面、広告その他第三者のウェブサイトや、不正なサイト等へのリンクが設置されてしまうこともございます。
このようなリンクに関しては、弊社側でも定期的に巡回し、注意や削除等の対応を行ってはおりますが、 ユーザーの皆様も、ご自身で判断いただき、安易にクリックをしないよう、十分ご注意下さいますようお願い申し上げます。
投稿者:marieporm
The Future Of Fashion And Luxury Retail In 2017
2016/12/20 14:56:24

The fashion industry – from your department store to your luxury boutique – is undergoing significant change at the hands of the digital revolution. That’s not new in concept. Neither, mind you, is talking about things like artificial intelligence, virtual reality or blockchain as emerging technologies.

Put those two together however, and things start getting interesting. Broad business adoption of machine learning (for instance) is one thing, but in the context of the impact that then has on shopping, we start to be able to see what the future might look like.

Blockchain in use by Babyghost at Shanghai Fashion Week (Image: Babyghost)

pics:prom dresses 2016

At this time of year, the web is inundated with predictions for what lies ahead, especially in the marketing and technology space. Yet, at a point when consumers are not only more demanding than ever, but market conditions are increasingly volatile, keeping abreast of such movements has also never been so pertinent.

This isn’t a list that pushes the likes of mobile or omnichannel strategy, no matter how far off retailers actually are from achieving the latter particularly, nor is it a focus on areas including the fashion week cycle or sustainability, despite how important these are to shifting business strategy. Rather it's an opportunity to remind yourself of some of the key things to think about from a digital marketing and tech perspective as you head into the New Year. If 2016 is anything to go by, it’s set to be an interesting one...

Personalization at scale is becoming ever more of a reality thanks to the role that artificial intelligence and machine learning is playing. Nascent at this stage (particularly when applied to the fashion and retail space), we’ll see significant uptake next year and beyond, whether that be around driving recommendations, offering natural language search responses or building out more intelligent customer service. The outcome, in theory, is the idea of returning to the store of yesteryear, where the owners knew every shopper on a one-to-one basis. This time, it’s not only at scale, but constantly learning so as to keep improving the experience. It also comes with significant value exchange attached for the shopper, both online and in the real world. The nuance that goes into fashion selection makes this one of the harder areas to play in, but the company that figures out how to tie that together with personal data on a shopping level, is in for a win.

Read more:prom dresses 2015



コメント( 0 )
名前   削除用パス  
コメント
※入力可能文字数は500文字です